It began as a idea, or rather a collection of disparate and unrelated ideas, but with an overall theme, or maybe it was more a general focus, or was it merely an intention... Whatever it was to begin with, the creative genius that is the team at HOLY COW! helped coax out the individual elements and patiently kept working them all into a coherent yet eclectic identity until the Mrs Osborne brand was born.
These guys are AMAZINGLY talented and they have LOTS of patience... Creative genius and doughnuts - it's a winning formula!